Digital Marketing

7 Important Advantages of PPC Advertising

Alphabet Inc., Google’s parent company, had more than $102 billion in cash and marketable securities as of June 30, 2018. As of September 29, 2017, Apple, Inc., the second largest public company in the United States, had $244 billion in cash and marketable securities. If you want to grow your small business faster than your competitors, one effective way is to use Google PPC Advertising. Let’s look at 7 key advantages of PPC Company advertising below.

Increase Sales

To increase sales, an increasing number of businesses are utilizing PPC Advertising platforms such as Google AdWords. Businesses can reach customers at any time through websites like these, increasing conversion rates and revenue. Indeed, AdWords has proven to be more effective than older forms of digital marketing. According to a Kenshoo study, 86% of businesses reported an increase in traffic after participating in a pay-per-click campaign on one or more channels, such as Bing Ads and Facebook advertising. As you can see, if you want to increase your revenue without hurting your bottom line, pay-per-click advertising may be just what you need!

Prospective Customers

Knowing who you want to advertise to will assist you in developing a target customer persona. With that persona in hand, you can create ads and content that speak directly to the wants and needs of your ideal customer. Your ad copy will not resonate with them if you don’t know who they are, and they will be less likely to engage with it. Your ad may be flawlessly written, but if its message does not resonate with your target audience, it will be a waste of time and money. You will create advertisements that immediately resonate if you have a clear understanding of who you want to reach with your ads.

Make Expensive Offline Methods Simpler

One disadvantage of offline advertising is that it is frequently very expensive. To avoid the high costs of traditional marketing, many entrepreneurs run their own paid search campaigns through Google AdWords and Bing Ads. This method provides you with access to keywords, allows you to set your own price points, and provides immediate feedback based on how people react (or do not react) to your ads. If you discover that a more traditional form of advertising, such as newspaper or television ads, works better for your company than online advertising, don’t dismiss it—just make sure it’s as cost-effective as possible for you. Adopting multiple approaches can help you save money while maintaining a high level of exposure.

Evaluate Performance

Performance can be measured in three areas: clicks, impressions, and conversions. Clicks and impressions track how many people see your ad and how frequently they see it. Conversions are determined by whether or not a user takes action after seeing your ad, such as clicking on it, making a purchase, or performing another desired action, such as downloading an eBook. Measuring these numbers tells you if your money is getting more visibility. If your cost per click has increased over time while also seeing an increase in conversions (or fewer but higher-value conversions), you’re probably doing something right and can spend even more money on Google ads in that category in the future.

 

Control Spending

Many forms of advertising, such as SEO and social media, necessitate long-term planning, which can take weeks or months before you see any results. AdWords is a much more expedient option. If you want to grow your business, you can start right away and see results right away; you’ll know what types of ads are working and which ones aren’t—which can save you a lot of time and energy. Furthermore, depending on your objectives, you may be able to make money as soon as 24 hours after launching an ad campaign! PPC advertising does not yield immediate profits, but it does allow for rapid development in ways that other forms do not.

Avoid Making Expensive Mistakes

One of my favorite aspects of SEO is that it can be configured to run automatically, requiring no additional time or effort from you. With PPC, you must constantly monitor and optimize your campaign. Even if you just want to keep your current position on Google’s first page, you’ll need to set aside some time each month to monitor everything and make adjustments as needed. After spending a few hours setting up and configuring your campaign, SEO requires very little work to maintain, whereas a successful PPC campaign will require some work every day.

Conserve time and energy.

Your time and energy are two of your most valuable resources. You don’t have to waste time or valuable mental resources trying to attract customers manually by updating website content or posting on social media with paid search advertising. Google AdWords allows you to target qualified customers while they are searching online, all while spending less time and money than traditional marketing methods. You only pay when someone clicks on your ad, so you never have to guess what people want—they tell you what they want by telling Google. If a customer does not click your ad after one day, you simply stop paying for that customer’s attention.

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