I’m usually afraid to post anything like this because I know someone (or numerous someone) will read it and already know everything on the list. I write it nevertheless because I believe it’s always nice to have a refresher. I believe it is beneficial if you learn even one new concept that you can put into practice based on SEO Malaysia.
When it comes to SEO, there’s definitely a lot of volatility in the market, and not just from search engines like Google, but from the way people themselves look for and consume content. The following suggestions are a mix of analytics, organization, and productivity practices that I find useful and that seem to be the most frequently overlooked during conversations with other marketers.
Create Keyword Groups to Better Leverage Your Data
When I say make a lot of keyword groups, I mean make a lot of them. This is because keyword groupings may be used to represent goods, features, marketing campaigns, audience segments, message, regions, and more. Consider creating multiple types of groups (keywords can belong to more than one group) so you can compare products and features as well as messaging, campaigns, etc. Keyword groups are useful not only for comparing internal marketing efforts, but also for monitoring and analyzing competitor movements.
Make Content Groups.
I promise I’ll speak about anything other than groups, but if you’re spending the effort to build keyword groups, you should also look at organizing your content. One of the benefits of grouping content, in addition to keywords, is that it provides a different perspective on how your audience finds and interacts with you. A few ways I group content to get the most insights are:
Use the same categories that you used to create keyword groups, such as products, features, campaigns, and geographies.
Create content groupings based on content type, such as videos, white papers, case studies, blogs, and so on.
Create content groups based on user flow, such as lead generation content, consideration content, and so on.
This method enables me to easily make comparisons and see how keyword groups and traffic are directed to my content.
Keep an eye on top keyword activity.
Top keyword activity is essentially the keyword, and corresponding content, that has changed in rank the most over the past few weeks. I keep an eye on both the top positive keyword activity and declining keyword activity for my content because it tells me not only when we’re hitting the right content and keyword combinations, but it also alerts me to shifts in audience needs and interests.
Keep an eye on your competitors’ top keyword activity.
When you monitor top keyword activity for competitors, you can see not only which of your targeted keywords they are focusing on, but also the corresponding content they are creating that is being served to your audience. This information may be used to inform future content creation decisions or to improve existing content.
At the Content Level, Pay Attention to Competitor Social Signals
Social signals are frequently a good indicator of what is currently organically popular and relevant to your audience. While most people pay attention to their brand’s social signals, viewing your competitor’s social engagement is also important. You can see what your audience finds relevant for the same keywords you’re tracking by viewing a list of their content sorted by top performing social signals and see where you might have gaps in your own site content by viewing a list of their content sorted by top performing social signals.
Prioritize Your Suggestions
If you’re using an SEO and content platform that delivers recommendations, it’s possible that you’ll get a list of recommendations back that’s daunting and scattered. Prioritizing your suggestions will not only keep you sane, but will also ensure that you focus on the most important items first. You should be able to utilise your platform to categories and assign suggestions whether you’re searching for a site-wide ranking increase, delegating easy duties to other team members, or focusing on a narrow group of content or keywords.
Start Your Day by Staying in the Loop
You may or may not dive into a platform first thing in the morning, depending on your level of experience and interaction with your organization’s SEO and content efforts. One thing I do to let me know just how quickly I need to log in, (can it wait til after I check emails or not?) and how deep I need to dive, is set up email alerts with some basic data that will give me an overall health check of my site and its content. A few things included in my daily notification list are: a traffic summary, top keyword activity, recommendations summary, and marketing channel performance overview.
Do Some Competitor Discovery
So you’re aware of the competitors in your market and are probably keeping tabs on them. But what about the new brands that are starting to take traffic from you, or existing brands that may have shifted focus and are gaining your audience’s attention?
Keeping a regular eye out for who is beginning to rank for your targeted keywords and reviewing the corresponding content can help you detect and plan for changes in traffic before you lose position and visits.
Improve Older Content
One of the most frequently overlooked opportunities is reviewing older content to see what could be improved with new information, updated SEO practices, and current content to breathe new life into it. Most of us have a plethora of potentially evergreen sites that might improve in rank with no effort – frequently less time than developing brand fresh content. We’re typically focused on pushing visitors to the newest campaign and features, so it’s easy to miss or de-prioritize these supporting sites. Don’t neglect these chances existing on your site – they may be wonderful “bread and butter” areas for your audiences to discover you and may even open up new audiences with a bit of a refresh.
Make notes as you go.
Adding new keywords? Mark it down. Make a lot of modifications to page structures or follow through on other recommendations? Make notes on it. Your team has just released a slew of new campaign content? You have it – annotate! Why annotate, other than because I believe it’s a great word? Because it helps you tie actions to outcomes.
When you’re looking at increases and falls in rankings across groupings of content and keywords, if you’ve been adding annotations to your analytics along the way as you perform tasks, you’ll have a lot simpler time figuring out cause and effect. Trust me, for every 20 seconds you spend annotating anything, you’ll save 20 minutes trying to find out why that traffic surge occurred.
When it comes to effective SEO, it’s as much about managing your own process and priorities as it is about keeping up with Google’s updates, so maybe some of these advice are new ideas to explore or simply helpful reminders of recommended practices.
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