The quality of keywords is not in the same way. Knowing the keywords that rank high and how these keywords are used is crucial to using keywords efficiently. We’ve categorized in, a concise study of SEO keywords, some sort of keywords according to how they’re utilized to know how to incorporate these keywords into the content you create.
Keywords Based on Relevance to Web Page
Each page on your site should be developed with a specific purpose in your head. Making a list of the main and secondary keywords per page will help to focus on the goal and stop your website’s content from competing to be found in the same positions on search engines. This is suggested by world’s trustworthy digital marketing experts worldwide for a standard SEO practice.
The primary keyword you should be using is the only factor you’d like to ensure that your content page ranks in the top positions, over and above any other factor. Take this keyword as your site’s main primary focus. If your website would be found to rank in the top spot on a search engine, this is the keyword you’d want it to land on the top spot.
Every page on your website should have only one primary keyword. In addition, every page on your site should use the exact same keyword. This is because there’s only one spot at the top of Google for each keyword.
Suppose several pages on your site use the same keyword and are fighting to be in the number one position. This means that each one will not perform better than it could.
Secondary or LSI Keywords
Latent or secondary semantic indexing (LSI) keywords are the keywords that appear on your site that are relevant to your primary keyword. They also help improve its efficiency. For instance, if your principal search term is “glass water bottles,” the LSI keywords could be the following:
- Water bottles that are eco-friendly
- Reusable water bottles
- Alternatives to plastic water bottles
They are directly connected to your primary keywords and ensure the search engines that your page is a good source of information for the searchers they are seeking. If the LSI keywords are entered by search engines, your website is still able to get a high ranking since search engines recognize that they’re linked and that your content is relevant.
Keywords Based on Length
While the word “keyword” would tend to refer to a single word, they can come in various lengths — from single-word, short “seed” keywords to long and extremely specific words. Utilizing a mix of longer and short keywords is essential for any SEO strategy.
Short-Tail or Seed Keywords
Keywords that are short-tail or seed are just one word in length. This means they are extremely generic and difficult to be ranked for. But that doesn’t mean they’re not important. If you’re a tea-related business, then you must make use of the word “tea” throughout your website.
It’s crucial to realize that a single page of content is not likely to be enough to let your site be the primary page that appears when searching for “tea.” Instead, use the word across all of your websites to ensure that search engines are aware that “tea” is an important word for your business in general.
Mid-tail keywords are between two and three words in length and are somewhat more descriptive than short-tail keywords, yet are difficult to rank for. Think of phrases like:
- Green tea
- Chamomile tea
- Tea to go to bed
Mid-tail keywords are excellent when employed in product titles, category names, or even as LSI words on pages with content. But, since they’re difficult to achieve a high ranking, it’s never recommended to use mid-tail keywords as your primary keywords unless you’re an established brand that has lots of search engine popularity.
About 70% of Google search results contain at least four-word keywords. Long-tail keywords take advantage of this fact. It allows even the smallest companies to stand a better chance of being the first search results for niche keywords that are unique to what they offer. Some examples of long-tail keywords are:
- Best tea with decaffeinated ingredients to consume during pregnancy
- Can you drink green tea while nursing?
- Where is tea sourced?
- Does tea count as a vegetable?
It is evident that in contrast to the mid-and short-tail keywords, long-tail ones generally have more precision. This means that they are less likely to show up in search results per month. There also is less competition for these keywords, which makes them excellent alternatives for primary keywords for websites with content.