Fake watches: The first generation of G-Shock used plastics, the second incorporated metal, and the new one is made of carbon. Simultaneously, the brand intends to strengthen its sales of the Edifice and Sheen lines, particularly in Europe. An interview with Hiroshi Nakamura, Executive Vice President of Casio.
What has been the most important product development for Casio in 2019?
At Baselworld we announced a new G-Shock with a case made of carbon. The introduction of this new material allowed us to implement a new construction and design for the watch. First we use plastics, then we incorporate metal, and now this third material that offers lightness and strength. It opens up a host of new possibilities for the G-Shock. Embracing new materials is essential to the evolution of the G-Shock: the foundation of our philosophy is the pursuit of strength through innovation.
“The introduction of carbon allowed us to implement a new construction and design for the G-Shock. This new material that offers lightness and hardness.”
Do you plan to connect all Casio watches with Smartphone Link technology?
Ever since Casio entered the watch business, we have had a vision to produce fully automatic watches that always keep accurate time without the need for maintenance. Today, Smartphone Link is the closest we have to achieving this vision. While price remains an issue, Casio will undoubtedly build its business towards this vision.
Simultaneously, it has introduced craftsmanship to the MR-G series, at prices never before seen for Casio.
For the past few years, the theme of the MR-G series has been to combine Japanese craftsmanship (such as Gassan and Tsuiki techniques, see our article here) with cutting-edge technologies. These watches are equipped with innovative modules, while employing ancient traditional Japanese techniques for exterior finishes. Perfect Fake Watches UK Shop
“In recent years, the theme of the MR-G series has been to combine Japanese craftsmanship with cutting-edge technologies”
Last year marked the 35th anniversary of G-Shock, which is the mainstay of the brand. What conclusions can you draw from this celebration?
We released many commemorative models and collaboration models, which were received positively. A particular case was the collaboration with the British band Gorillaz, which helped us reach new fans. We also held events in many different regions which, unlike before, allowed us to communicate directly with our end users. We use music, sports and fashion to convey our vision. Evolution is part of the G-Shock’s identity, so expect plenty of changes yet.
What is your overall assessment of Casio’s results for 2018?
We benefited from the positive effects of the anniversary year, with strong performance for the G-Shock and Baby-G brands. However, sales of the Edifice and Sheen lines, which compete with other brands in the analog metal watch segment, were slightly delayed. We need to strengthen this segment in 2019 and beyond.
“Sales of the Edifice and Sheen lines were slightly delayed. We need to strengthen this segment in 2019 and beyond.”
Outside of Japan, what markets are growing for Casio?
Europe is an extremely important market for Casio fake, especially for Edifice and the metal and analog watches I just mentioned. It is crucial that we increase the level of recognition of these lines in the European market to increase sales. Globally, however, the fastest growing markets are in emerging economies. Asia has always been a strong region for G-Shock, and we look forward to further growth there.