Depending on their intended use, video walls can be simple or complex. This article will define a basic video wall display, the components you will need to purchase, and tips for creating appropriate content.
WHAT EXACTLY IS A VIDEO WALL? OUR VIDEO WALL DEFINITION
A video wall display is simply a collection of screens that are combined/tiled together to form one large display. Typical display technologies used include LCD, direct LED tiles, rear-projection and laser displays. The use of video walls varies according to the industry. Corporates, hospitals, retailers, government offices, churches, schools, casinos, and hotel receptions are just a few of the industries that can benefit from video walls.
LED Will Be Used In The Majority Of Video Wall Installations For Several Reasons:
- There are no seams on the wall.
- high brightness
- Design flexibility, such as curved screens for stone columns
Video walls have a WOW factor due to their size and clarity, making them very effective for marketing messages and branding. It is important to note that the content displayed is critical in achieving the video wall’s messaging goals. And content management software is required to optimize the displayed content.
Users can modify the content, change the layout, and update content schedules using the software. It has a more comprehensive set of control features, such as multi-user access and reporting.
That is the topic of this article, video walls with content management software. Surprisingly, only 13% of video wall displays have content management software installed. Such projects run the risk of displaying poor content, making the video wall a costly decoration.
HOW DOES A VIDEO WALL FUNCTION?
A video wall is a collection of displays that are aligned so that content can be displayed continuously across the displays. Video walls display content without interruption by utilizing a specific type of hardware setup. This also necessitates the use of software to aid in the planning and configuration of the content.
THE ADVANTAGES OF A VIDEO WALL
Catches The Eye
Video displays can command attention due to their large size. Customers, employees, and visitors find it difficult to ignore them, making them an ideal tool for branding or informational campaigns.
Video walls can assist employees in performing routine tasks. It can free up employee time so that they can focus on more important tasks. This is accomplished by displaying important information that staff would normally be required to answer:
As an example:
- Maps can be displayed on video displays in large malls.
- In parks and stadiums, frequently asked questions can be displayed.
- Hospitals can advertise their services online
Concurrently Displaying Various Types Of Content
A video wall powered by content management software is intended to display multiple types of content at the same time. A video wall, for example, can be used on campus to display maps, school events, and useful information such as weather, news, and social media.
Adaptable To A Variety Of Industries
Video walls, particularly LED video walls, have traditionally been used in retail for advertising and at events. Costs were high, and content management was not as sophisticated. Video walls are now less expensive and more accessible to small and medium-sized businesses. Corporate offices, schools, government offices, hospitals, hotels, casinos, and houses of worship are all getting them. Because they are so diverse, they are used in a wide variety of industries.
Installation is Complete
Flexible LED video walls allow for a great deal of design freedom. They can, for example, be curved to fit around corners and columns. They can also be shaped in architectural ways other than the traditional rectangle or square installation.
Support for Content Customization
Businesses can use content management software to customize and personalize the content displayed on their screens.
At different times of the day, different content can be displayed, for example, a restaurant video wall can show different breakfast, lunch, and dinner menus. When a calendar changes, the events listed on the video wall are automatically updated.
Retailers who use digital kiosk display or digital signage can increase their sales by 32%. Retailers can use a video display system to notify thousands of potential customers about sales and discounts.
Enhances The Customer Experience
An estimated wait time sign can help to alleviate customer dissatisfaction caused by unpredictable wait times. Leading service providers have used this tactic to keep customers waiting patiently. Thus, any business, like those leading service providers, can use this system to improve their customer satisfaction scores.
Customers Prefer To Shop In Stores With Video Displays
42% of consumers prefer to shop at stores with video displays over those without. The video displays provide customers with more information about the products, assist in upselling complementary products, and improve the overall ambiance of the store.