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Digital Marketing

How many words should your homepage contain?

The Ideal Response

Nobody in the world—not even Google—can answer this question with a specific figure. Some websites may rank well with a 300-word homepage but will lose ground if they add more. Some websites will continue to grow as additional content is added to their page. Striking the right mix between thin information and fluff is what you need to achieve.

Is the bounce rate on your main page high? If so, it indicates that your page is uninteresting. Users may find little of value on the first page they see because to a low word count, or it may be due to a bad layout, confusing navigation, or intrusive advertising.

Utilize your analytics. Do search results for searches include your homepage, or are all of your landing pages subpages? Use a click and activity heatmap in particular to observe what people are doing on your site. Do they ever click any navigation links? Do they have visuals they can click to access stuff they can’t access? More crucial and productive than continually modifying your content will be improving the user experience on your site.

Specific Content

Like every other page on your website, your homepage presents a chance to use effective keywords and links. However, you must refrain from writing for search engines. No user will stay on your homepage if it is a jumble of keywords and links without any useful user content. Your users are more essential than search engine optimization, even if the tactics you’re utilising are obsolete and likely to lose their effectiveness.

Think about the fold. When someone visits your homepage, they just see the top section. Until they scroll, everything that needs scrolling is concealed. The truth is that most people don’t scroll down. They are as likely to leave if they don’t find what they’re looking for on the top screen as they are to keep looking. Your strong calls to action aren’t serving you well if they’re placed below the fold. Adjust your design or content to place them higher where they will be viewed.

The Initial Observation

The homepage is often the first page that people see when visiting your website. The first impression, as they say, is the most crucial. Consider your website from the user’s point of view. When people arrive on your homepage, what do they see? Do they have access to content selections right away? Do they get an introduction that uses flowery words but conveys little? Are there annoying banners, slideshows, pop-up windows, or advertisements? Reduce, relocate, or eliminate anything that stands between your users and your content.

Turn off any autoplay videos on your homepage. Please. An autoplay video is disliked by everyone. To halt the diversion, they at best fumble for the pause button. At worst, they accuse your website of using dubious marketing strategies and quit right away.

Do you have a catchy phrase to introduce yourself? Your homepage should make it clear to a new visitor what the purpose of your website is right away. They should be aware of whether you are a developer, a seller of goods or services, or a writer or content provider. The layout of your site should further convey the nature of your business. Select hues that go well with the environment. A Fortune 500 company with navigation scribbled in crayon does not inspire trust, and neither does a visual designer with a simple WordPress template site.

By Providing Data

Consider this: Who are we? Does your website SEO services provide a solution to this? You need an easily recognisable emblem and a pronounceable brand name. For people who may be interested, having an accessible “about us” section is also quite beneficial.

Consider this: What should we do? Does your webpage respond to this query once more? It should be sufficient to include a slogan and description that are each no more than 50 to 100 words. This is an excellent location to insert a keyword and connect it to your main sites for services or goods. Additionally, you may take use of this chance to connect to customer reviews.

Consider this: What advantages does a visitor get from browsing our homepage? Does the site itself provide any value, or are visitors supposed to go elsewhere for the information they need? Although you won’t be able to provide all of the value up front, you may start by directing them to the appropriate page. It’s helpful to provide a quick summary of what you offer and where they may locate your services. The ability for people to search your website should also be included. A substantially similar box for entering email addresses to subscribe to a newsletter should be avoided. This problem is surprisingly frequent and interferes with people’ ability to search your website. Finding material on a blog may also be aided with a site map or content archive page.

A Numerical Matter

It’s all nice and well, but what about the numbers? Once again, no one number can be relied upon to be the ideal number for your homepage. In general, however, you need to refrain from exceeding 1,000 words. The only exception is if your website mainly consists of a blog and your homepage has extracts from many recent blog posts. This might rapidly increase your total, but it also provides readers with excellent content to read.

Your website will seldom be successful if the homepage is less than 100 words. Simply put, you provide too little for your consumers to continue using that little material. If your site is built on graphics and video content, there is an exception to this rule. Only a select few websites, generally those in the arts or design, are able to do this. A word count so low is useless for a blog or an e-commerce website.

If extra words can offer value, don’t be hesitant to do so. In a word, that’s the key: take up as much room as you need to provide your consumers the most value. Change your material and run a test if you’re very worried about a certain statistic.

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