Whether you are running a channel for your own business or client’s business, there are several effective strategies that can help you create a YouTube marketing plan.
YouTube is a powerful marketing tool that deserves your time and effort. The platform has 2 billion employees watching over one billion hours a day. According to a Google search in Talkshoppe, 70% of YouTube users reported that they bought the brand after seeing it on the platform. In 2020, Google also announced a 100% increase in purchases when delivering YouTube ads based on purpose.
YouTube is an unparalleled way to create friendly content that will provide value, entertainment and answers to questions and queries of viewers. Having a clear plan will help you to use the platform more efficiently.
The reason for your search for a YouTube marketing plan is obvious
You need a clear plan to buy your YouTube channel. Many brands end up frustrated with their results (or lack thereof) because they make videos automatically when ideas arise. Without proper planning, they have no plans for upcoming content.
Lastly, not planning ahead means that you will eventually work well on your channel. That is because you create real existence:
- No compromise, blind spot, empty space
- Lack of optimism and lack of promotion
- Separate some or all parts from your audience
Having a clear, well thought out system can help you understand exactly what type of content to create to get the desired results.
- Do you want your staff to click on your website?
- Do you plan to drive viewers to subscribe to your channel or email list?
- Do you want to have enough subscribers to start generating your content?
Determine how YouTube fits into your current business goals and adjust your strategy to meet those goals.
Need more help creating a successful YouTube channel? Check out our YouTube marketing tutorial and become an expert soon.
Some tips for effective YouTube marketing strategies
If you are wondering how to develop a more effective YouTube marketing strategy, we have compiled some good tips to help you improve your strategy.
1. Start with competitor reviews
When developing your YouTube marketing plan, start by looking at some of your competitors. You can do this by looking at the top account in your space or simply hire the best SEM company to do the job for you.
It is easy to find videos on competitors’ accounts. Just search for keywords and the type of content you want to create. For example, if you are running a home improvement channel, you may want to search for topics such as “how to install a bathtub.”
When searching the keyword, you will be able to see the content with the highest level, and then go into the creator’s channel.
2. Do subject research
Searching for topics can improve the performance of your YouTube channel. That is because promoting your video based on keywords will help its viewers find it. When searching for words, you deliberately select the words and phrases that your audience is looking for.
When searching for keywords, you should select a keyword for each video. You can include two words and descriptions in the video script. The term “how to do it” can be useful on YouTube, where tutorial videos are popular.
Make sure you are using a YouTube-defined keyword search engine, such as Keywords.io. YouTube is a unique search engine, but you need to take good care of it.
After completing your research, use the keywords of your choice to create or promote your article list. Then use the following words to describe your video title and description. Be careful not to “lock” keywords in your content, but make sure they are meant to help your video appear in search.
3. Consider creating different “playlists” videos
Music playlists are a great way to keep viewers on your channel and watch multiple videos at once. These are a collection of similar content in which users can click one video over another.
Consider creating playlists for your own content based on topic. Perhaps you are providing some way to get content for your users. You can create playlists with testimonials or reviews, playlists with industry standards and updates, or playlists with educational content.
A playlist compiled by a favorite topic will engage viewers and help them stay on your channel longer. For example, KeyWI builds the KeyWI Academy playlist as well as how to compile content for easy viewing.
4. Customize the video title list
Next, it’s time to put the list of video topics together. You can create these based on topic reviews and playlist ideas.
Do not start with just one or two articles. Plan for at least 3-6 useful months. It can take time, effort and perseverance to start seeing consistent results. This is true whether you post one video per month or one video per day.
When in doubt, do a quick keyword search to see current rankings and search objectives. Search engine optimization should always be an important part of your planning, as it plays an important role in the behavior of employees.
For example, when I search for “how to bake,” two of the first four videos have the phrase “like a pro.” The fourth video from above is for decoration. This tells us that the purpose of the search is not how to bake the main course, but something special.
Consider the educational background of your audience and where they might be on your brand’s customer journey. Are they beginning to recognize you? Then make sure you have original content to help them know your brand.
If you are publishing how to get content, make sure you have an initial, intermediate and advanced level so that viewers at each level can see useful content on your channel. Attracting customers and potential buyers at any level will help you grow your audience and expand your reach.
5. Put branding in your video
Adding your visual cues to your videos will make your audience aware of them instantly. Just like your brand itself, your social media platforms should always reflect this identity.
Adding your logo or coloring on your channel skills can have a huge impact on your business. Or maybe you have a special way to organize your videos. Either way, it is very important to make your brand identity a part of your channel.
In addition to your images, your personality and voice should also be included here. Having a strong brand in social media, including YouTube, will separate you from the competition.
See how Social Media Academy makes an iconic feature on our channel. Depending on the color, alphabet and type, users can identify shapes and sizes.