Digital Marketing

How to Set Advertising Pay Per Click Campaign on Google Search

Here will discuss about how to Set Up Advertising Pay Per Click Campaign on Google Search. The Google search advertisements are the most popular campaign type in Google Ads. And are responsible for more than 50 percent of the revenue generated by Alphabet, Google’s parent company. Other sorts of campaigns, such as display ads and commercials on YouTube. Are not nearly as popular and are likewise in the beginning stages of their development.

When you use Google Search Ads, your advertisements will show up on a wide variety of Google properties as well as properties owned by third parties. These include Google.com, Google Maps, Play, and YouTube, in addition to hundreds of other websites that are partners with Google Search. However, if you do not wish to promote on these partner websites. You have the option to turn off advertising through search partners.

When compared to other types of Advertising Pay Per Click. The conversion rate for these ads is likely to be higher because they are directed toward people. Who are already interested in purchasing the goods or services that you offer. Therefore, you are going to need to do some research on keywords in order to locate the most effective terms.

To get your Google search ads campaign up and running, you may get started by following these steps: Contents hide

  • Make a new account for yourself or log in to the one you already have
  • Select Campaigns from the menu on the left-hand side of the screen.
  • Select the plus sign located in the blue button.
  • Determine the purpose of your marketing strategy.
  • Update campaign settings
  • Include any ad extensions you like, then click the Continue button.

Make a new account for yourself or log in to the one you already have

Simply navigate to ads.google.com in order to sign up for Google Ads for the first time or to access an existing account. If you wish to be able to run advanced Search campaigns in addition to standard Smart campaigns. You will need to make sure that your account is set to the Expert mode.


Account with Google Ads

Select Campaigns from the menu on the left-hand side of the screen.

You will find a number of vertical links in the menu on the left, and one of those connections will lead to the Campaigns section. Simply navigate to the Campaigns page by clicking that link. Once there, you will be able to build your very first search campaign.


Campaigns Menu


 Select the plus sign located in the blue button.

When you click the plus button, two different configuration choices for your campaign will appear. You are able to load campaign settings from prior campaigns in your account if you find that the settings for those older campaigns are comparable to what you desire for current campaign. If, for instance, the sort of campaign, the aim, the budget, the regions, the languages, and so on are all the same, then you ought to go ahead and employ this choice. After that, you can perform some adjustments to it in order to ensure that it is optimized as effectively as possible. The second possibility is to launch a brand-new campaign and configure all of the campaign settings in accordance with personal preference.


Campaign Setup Button


Determine the purpose of your marketing strategy.

There are approximately seven different goals available for selection at the moment. These include things like sales, website traffic, lead generation, and general brand awareness. The kind of campaign that you build will be determined by the goal type that you choose to pursue. You have the option of selecting one of these three primary goals for this campaign type when running Google AdWords management Search Ads: sales, leads, or website traffic. You also have the option of creating a campaign without any specific goals in mind. In which case you will have access to all of the tools.


Campaign aim

Update campaign settings

Give your campaign a name and select its settings, which may include language, location, bid strategy, and budgets, among other options. Your advertising spending plan should include a daily spending cap that does not exceed the maximum amount you have allocated for that purpose. You are free to begin with a low budget, and you can make that budget as low as you choose; later on, when your company’s performance improves, you can raise that budget. Advertisers often begin with a daily budget of fifteen pounds, and as the search targeting gets more refined, they gradually increase this amount. Because this will be a Google search ads campaign that you will be conducting, you will be able to concentrate on searches that will result in more sales or leads, and as a result, you will be able to improve the return on investment.

Campaign Settings

Insert your ad extensions and then click the button. Continue

On the page for configuring the campaign parameters, adding ad extensions is the very last step. There are now ten different ad extensions that can be added, although not all of them will apply to your company’s needs. Sitelinks, callouts, structured snippets, and call extensions are the four most important types of extensions to add. If you want your adverts to be more relevant to the people who are using your search engine, you should try to include as many as you possibly can.

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