Important Instagram Features for Marketers in 2022
The photo filters on Instagram are crucial to the platform’s success. What drew people to the platform in the first place was their capacity to convert anyone into a professional photographer. Each of the 40 filters offers a unique appearance and feel, allowing you to choose the one that best represents your business. You want your material to be consistent in terms of brand image and style if you’re marketing a business. Your followers will be able to recognize your material and come to know your signature style this way.
Instagram Video posts
The days when video marketing was only for huge organizations with big budgets are long gone. according to a report by remarketer.
While video is wonderful for generating engagement, it also allows you to offer more sophisticated, in-depth content that can’t fit into a single image or a series of Stories. Originally limited to 15 seconds, video posts now allow businesses to generate long-form, high-production value movies of up to one minute in length, resulting in a high level of engagement. You may also schedule Instagram videos using third-party apps, much like regular Instagram postings.
Instagram has benefited greatly from the addition of Stories. The function, which debuted in 2016, was initially misunderstood as a rip-off of Snapchat’s highly popular concept. But, with businesses increasingly looking for tools to increase engagement with their brands without having to make massive investments in creative content, Stories, with all of its features included, has skyrocketed in popularity (in January 2019, it grew to over 500 million daily users), and with businesses increasingly looking for tools to increase engagement with their brands without having to make massive investments in creative content, Stories, with all of its features included, is gold.
Instagram created the Stories Highlights feature, which allows users to browse stories that are older than 24 hours.
Since its launch, Instagram Live has been a part of the Stories function. Initially met with some skepticism about how to exploit this feature, businesses and marketers have embraced it with zeal to generate buzz around their products. Users feel a sense of urgency to view your live broadcast before it vanishes because of its ephemeral nature.
AR (short for “augmented reality”) is already being used in numerous areas, despite how futuristic the concept may sound. When a camera is used, AR superimposes virtual effects (produced by a computer) onto real photos and video. These AR effects are known as face filters on Instagram. They’re whimsical, adorable overlays that you can use on your Instagram Stories images and videos.
Instagram TV is the most recent and, arguably, one of the most intriguing additions to Instagram’s features. IGTV is an entirely new channel for businesses to grow their following and increase engagement. It was launched as Instagram’s first standalone video platform. You must first create an IGTV channel before you can add an IGTV video to your feed. This is simple enough; you simply link your Instagram account to your new account. Your Instagram profile’s grid will now include an IGTV video.
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