LinkedIn is a social networking site for professionals that has more than 660 million users worldwide. It is a platform for job seekers, businesses, and professionals to connect and network with each other. With millions of daily users, linkedin is growing at a rapid pace. LinkedIn also offers several advertising options for businesses to promote their products and services to their target audience. One of these options is LinkedIn text ads.
In this article, we will provide a beginner’s guide to setting up LinkedIn text ads. We will discuss the benefits of LinkedIn text ads, how to set them up, and some best practices to follow when using them.
What are LinkedIn Text Ads?
LinkedIn text ads are small, targeted advertisements that appear on the right-hand side of a user’s LinkedIn feed. These ads are designed to promote a product or service and include a headline, a brief description, and a call-to-action button. LinkedIn text ads are similar to Google AdWords in that they use a pay-per-click (PPC) model, which means businesses only pay when a user clicks on their ad.
LinkedIn Text Ads are a powerful tool for businesses looking to reach their target audience on the world’s largest professional networking platform. With over 610 million users, LinkedIn is a valuable platform for businesses to advertise their products or services to professionals across a wide range of industries.
Benefits of LinkedIn Text Ads
There are several benefits to using LinkedIn text ads for businesses. Here are a few:
Targeted audience
LinkedIn text ads allow businesses to target specific users based on their demographics, job titles, and interests. This means businesses can reach their desired audience more effectively.
Increased visibility
LinkedIn text ads increase the visibility of a business’s products or services to a large, professional audience. Making the best use of LinkedIn test can result in increased visibility and hence increased profit for your business.
One of the key advantages of LinkedIn Text Ads is their flexibility.
Unlike other forms of advertising on LinkedIn, such as Sponsored InMail or Sponsored Content, Text Ads allow businesses to customise their ad copy and targeting options to reach their desired audience.
A beginner’s guide to setting up LinkedIn Text Ads
LinkedIn text ads are small, targeted advertisements that appear on the right-hand side of a user’s LinkedIn feed. These ads are designed to promote a product or service and include a headline, a brief description, and a call-to-action button. LinkedIn text ads are similar to Google AdWords in that they use a pay-per-click (PPC) model, which means businesses only pay when a user clicks on their ad.
Setting up a LinkedIn Ads account
To set up a LinkedIn Ads account, you will need a LinkedIn account. If you already have a LinkedIn account, you can use that to create your LinkedIn Ads account. If you do not have a LinkedIn account, you will need to create one before you can set up your LinkedIn Ads account.
To set up your LinkedIn Ads account, follow these steps:
- Log in to LinkedIn and click on the “Work” icon in the top right corner of the screen.
- From the dropdown menu, select “Advertising” and then click on “Get started” in the LinkedIn Ads section.
- Follow the prompts to create your LinkedIn Ads account. This will include entering your business name and contact information, as well as setting up billing and payment details.
- Once your LinkedIn Ads account is set up, you are ready to start creating LinkedIn Text Ads campaigns.
Setting up a LinkedIn Text Ad campaign
To set up a LinkedIn Text Ad campaign, follow these steps:
- From the LinkedIn Ads dashboard, click on the “Create a campaign” button.
- From the “Choose a campaign type” page, select “Sponsored Content” and then click on the “Text Ad” option.
- Give your campaign a name and select the LinkedIn Company Page that you want to associate with the campaign.
- Set your budget and bid amount for the campaign. LinkedIn Text Ads operate on a pay-per-click (PPC) model, meaning you will only be charged when someone clicks on your ad.
- Choose the language and location for your ad. You can select specific countries or regions, or choose to target LinkedIn users worldwide.
- Set the start and end dates for your campaign.
- Click on the “Create” button to proceed to the ad creation page.
Targeting options for LinkedIn Text Ads
One of the key advantages of LinkedIn Text Ads is the ability to target specific groups of LinkedIn users. You can target your ad based on factors such as job title, company size, industry, and location.
To set your targeting options for a LinkedIn Text Ad campaign, follow these steps:
- From the ad creation page, click on the “Audience” tab.
- Use the “Job title” and “Company size” options to target specific job titles and company sizes.
- Use the “Industry” and “Location” options to target specific industries and locations.
- Use the “Advanced targeting” options to further refine your targeting based on factors such as job function, seniority, and LinkedIn Group membership.
It is important to carefully consider your targeting options when setting up a LinkedIn Text Ad campaign. By targeting the right audience, you can maximise the effectiveness of your ads and increase the chances of generating leads or conversions.
Best practices for LinkedIn Text Ad copy
Effective ad copy is crucial for the success of a LinkedIn Text Ad campaign. Here are some best practices to keep in mind when writing your ad copy:
- Keep it short and to the point: LinkedIn users are professionals with limited time, so keep your ad copy brief and focused on the key benefits of your product or service.
- Use action-oriented language: Encourage users to take action by using verbs like “learn,” “discover,” and “get.”
- Use numbers and statistics: Include specific numbers and statistics in your ad copy to add credibility and illustrate the value of your product or service.
- Include a call-to-action: End your ad copy with a clear call-to-action, such as “Sign up now” or “Learn more.”
- Test and optimise: Test different versions of your ad copy to see which performs best, and make adjustments based on the results.
Measuring the success of LinkedIn Text Ads
Measuring the success of your LinkedIn Text Ads is crucial for understanding what is working and what needs improvement. LinkedIn provides a range of metrics to help you track the performance of your Text Ads, including:
- Impressions: The number of times your ad has been displayed to users.
- Clicks: The number of times users have clicked on your ad.
- Click-through rate (CTR): The percentage of impressions that resulted in clicks.
- Cost-per-click (CPC): The average cost per click on your ad.
- Conversions: The number of users who completed a specific action, such as signing up for a newsletter or making a purchase.
By analysing these metrics, you can understand how well your LinkedIn Text Ads are performing and make adjustments to improve their effectiveness.
Conclusion
In conclusion, LinkedIn Text Ads are a powerful tool for businesses looking to reach their target audience on LinkedIn. By following the steps outlined in this guide and best practices for ad copy and targeting, you can set up and run effective LinkedIn Text Ad campaigns to promote your business and generate leads or conversions. You can also buy LinkedIn accounts in bulk for your ads campaigns.
