The Mysterious and Alluring Power of the Golden Ratio in UX Design
The Mysterious and Alluring Power of the Golden Ratio in UX Design
Have you ever used an app and felt like everything about it was so well organized, from its interface to its features? Or have you ever seen an ad that was in perfect harmony with the brand’s website? If so, it was most likely designed using the golden ratio in UX design, also known as the divine proportion.
Golden ratio in UX design makes sure that there is a balance between every element on a screen or in print, you know no matter how large or small they are, which makes everything look natural and beautiful. But how does it work? Why do people use it in their designs?
How to apply the golden ratio in UX design?
One way to use the golden ratio is by creating a grid with a width-to-height proportion of 1:1.618. To do this, divide your screen into 9 equal parts vertically and 11 or 12 equal parts horizontally.
The intersection points will create an octagon shape that you can use as the foundation for your website design. This method works well for responsive layouts because it responds to changes in device size while maintaining visual balance.
How important is golden ratio?
The golden ratio is a theory that explains how people perceive beauty. It is found in the natural world and has been used for centuries to create aesthetically pleasing designs. Like all theories, it’s not a hard-and-fast rule. But there are so many examples from around the world, across different cultures, and throughout history where the golden ratio can be seen that it’s hard not to believe that there is something special about it.
What happens when you ignore golden ratio?
Ignoring the golden ratio can lead to a design that is out-of-balance, chaotic, and not aesthetically pleasing. The most common mistake designers make is underestimating how important proportion is to an interface. For example, if you place a button on top of a text box with no spacing between them, this would be considered a bad design because it disrupts the balance between elements on the screen.
Understanding what makes the golden ratio so special
In mathematics, a golden ratio is a number that satisfies the equation: x Å x = 1.61803 to 1. For designers, this means it’s a magic number for creating aesthetically pleasing compositions. Despite being an irrational number, it can be approximated by dividing one by the square root of 5 (1.618033988749894848204586834365479). The golden ratio is often used to divide space into two unequal parts inside a rectangle or square.
Final Note
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