The Ultimate Guide to Ecommerce Website Redesign
Do you know? eCommerce business is a highly competitive industry. Even not just small ecommerce businesses but also the best ecommerce website needs timely updates in features.
We admit that deciding to start an eCommerce website redesign is a big decision. But it is also an important decision for your business growth. However, some major signs point out that your website needs a redesign.
In this blog, we will discuss 6 major signs or reasons that affect your eCommerce business growth. If you are facing any of these signs, you need to hire an eCommerce website designer and developer to redesign your ecommerce website.
In addition, we will also let you know the major benefits, how much website redesigning can take, and how you can start an ecommerce website redesign process hassle-free. So, let’s begin the journey.
Top 6 Reasons for eCommerce Website Redesign
Whether your website is visually unappealing, outdated, or problematic, the main problem is that it’s not as effective as it could be. Here are some of the top signs that your ecommerce business might need a website redesign service.
Reason 1: High Bounce Rate in Your eCommerce Website
Take a look at your website traffic data. This will decipher whether your eCommerce site needs an update or not.
Bounce rate can tell you a lot about the effectiveness of your website. It is considered excellent if your bounce rate is 26-40% or lower. 41% to 55% is average, and 56% to 70% is considered below average. If your bounce rate is higher than 70%, your website is considered “inefficient” and needs attention.
That doesn’t mean you shouldn’t redesign a website with a low bounce rate. If you want to keep your bounce rate low, you should update your website regularly to support its success.
However, we are saying that if your bounce rate is on the high side, you should definitely prioritize renewal.
Reason 2: Your eCommerce website is not Mobile Friendly
We cannot stress enough how important it is to have a mobile-optimized website. In the second quarter of 2022, mobile devices generated nearly 59% of global website traffic, which doesn’t even include tablets. If your website doesn’t look great on mobile, it’s time to fix it.
But looking great on mobile isn’t enough – the user experience is also important. Check out these successful examples of mobile website design for inspiration to update your eCommerce website.
Reason 3: You have updated the brand but not your eCommerce site
Consumers appreciate a cohesive brand. According to a study, using a signature color could increase your brand recognition by 80%.
Let’s say you’re updating your company’s brand. You are no longer using your brand’s original logo or font style. You’ve updated your social media branding, but when your customers visit your e-commerce site, they won’t see your new look.
Not only does this give the impression that your website is not routinely maintained, but it is also confusing. Consumers can be sure they are in the right place and bounce back.
Reason 4: Your business growth doesn’t reflect on the eCommerce website
When you started your business, you might have chosen an easily customizable template at a reasonable price. But now your company has grown, and it doesn’t feel right anymore.
That’s a good “problem” to have! Investing in website customization will help your products stand out. By completing an eCommerce website redesign, you can set your website apart from the competition and make it stand out.
Reason 5: Your eCommerce website has bad UX & Outdated Technology
This is one of the main reasons to redesign an e-commerce website: User-friendliness is critical. If your eCommerce website has more than 3 seconds of loading time, 40% of customers will abandon your ecommerce site. Further, 52% of online shoppers indicated that they are loyal to a website if the page loads quickly.
Updating your website technology and funding your user experience will help you combat these issues.
Reason 6: Your eCommerce website sales are falling
Last but not least, declining sales strongly indicate that it’s time to review your website. A confusing user interface is usually to blame, so make sure fixing it is part of your recovery plan.
If you are not getting why your eCommerce website is lacking from growth, then you need to hire a UX/UI designer. They can audit your site and give you a full report of your ecommerce website. With this report, you can get where you are lacking and what you need to add in your website redesigning process.
Now, if you think about what kind of benefits you get after the ecommerce website redesign process, then continue this blog.
What are the benefits of an eCommerce website redesign?
There are various benefits associated with completing an eCommerce website upgrade. After implementing your new design, let’s discuss some of the results you can expect.
1. Higher Conversion Rate
There are many ways to increase your conversion rate. One of the best ways to do this is to refresh your website to make it more attractive to consumers. The more impressive your website is, the more likely customers will complete the desired action.
2. Increased return customers
When customers get a pleasant experience, they are more likely to return to the same website for a shop. 88% of customers are less likely to return to a site after a bad user experience.
Additionally, this doesn’t just apply to the desktop version of your website. 85% of adults believe that the mobile site of your website should be as good (or even better) as the desktop version.
3. Boosting your ranking on Google
If you redesign your e-commerce website thoughtfully and with search engine optimization (SEO) in mind, you can increase your website’s ranking on Google.
When you hire an expert ecommerce website developer, you get high-quality services and updates. Additionally, when you update with the latest technology, that will also boost your ranking on SERPs. Moreover, you can add SEO to your website content in your ecommerce website redesigning process.
Generally, updating your e-commerce website more often than less is better. Typically, businesses are advised to refresh their site approximately every three years.
However, you may decide that your site would benefit from a facelift before the three-year period. Next, in the blog, we will tell you how much the cost of an eCommerce website redesign process can take.
How much does an eCommerce website redesign cost?
It is difficult to predict the cost of an e-commerce website redesign because there are many variables to consider. Which eCommerce website builder do you use? Will you use a template or hire web designers and developers to redesign your site collaboratively?
Can you finish the refresh in-house, or will you have to hire an agency or freelancers? Are you overhauling everything or just tweaking a few major features?
Once you have the answers to these questions, you can start putting the pieces together about how much it will cost. For an average-sized e-commerce company, custom website development typically costs between $1,500 and $6,000. However, if your business is larger, an enterprise-level upgrade can range from $10,000 to $30,000. Spending over $100,000 to restore a website is not unheard of.
The best way to deal with this is to find out how much money your company is willing to spend on restoration. Once you have a number, you can realistically estimate how much you can spend on each aspect of your restoration.
How to redesign your eCommerce website?
You have officially decided to move forward with your eCommerce website redesign. You have allocated a budget. What now? It’s time to start the recovery.
There are several options for website revitalization: you can hire freelancers, an agency, or work with an in-house developer and designer if your company has them.
First, explain the top requirements you want to update your ecommerce website. Web design is about the usability and aesthetics of the site. The emphasis is on the visual aspects of the site. On the contrary, the job of your website developer is to create mechanisms that allow your website to function properly.
Everyone has a different role in creating a successful website. You should also note that there are two types of developers: front-end and back-end. Developed by front-end developers, your website designer’s concepts come to life through code.
This code determines the front end of the site, which is what visitors see when they load your site. Back-end developers manage the data in the website’s database and enable its proper display on the front end.
If you’re building SEO into your website refresh, you should also work with a professional experienced in on-page SEO best practices.
If you’re hiring an agency, they’ll usually do a user experience audit before they start updating your website. This could include competitor and target audience analysis. Even if you’re working with freelancers or internal teammates to complete the update, you shouldn’t skip these steps because they’ll give you valuable insight into what your site should and shouldn’t have.
Then it’s time to create a plan for the UX design changes you’ll implement. Hiring a UX designer or in-house collaboration for this task is a necessary step if you are not working with an agency.
Then you redesign your user interface with the help of a user interface designer. At this point, you may decide to do some testing to make sure your team is on track.
Once you’re confident with these technical aspects, you’ll work with your website designer and developer to bring your vision to life. Finally, when your team finishes building your refreshed site, you can go live and measure the results to see how your work is paying off.
In a nutshell, an eCommerce website redesign is a huge investment for your eCommerce business. Maintaining a visually appealing and engaging website shows your customers that you are committed to providing them with the best possible user experience. We believe the results will pay off.
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