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Digital Marketing

What is Technical SEO ?

Everything you need to know about Technical SEO for the growth of your online presence

The current trend that rules among the business world is the online presence of any business. Businesses these days have become more efficient and technology-friendly. Every business should change itself as per the changing structure and the environment. If a company does not adopt new techniques, it will find it hard to sustain itself in the fast-growing world. Search engine optimization is what most companies are focusing on these days. SEO-friendly content has been created to get better reach and growth in the online field. An online presence can do wonders for your business, and it takes it to new heights. In this blog, we are going to discuss everything about technical SEO and how it is very significant to the online presence of any company or business. We at Digital Marketing course in Chandigarh teach all aspects of technical SEO.

Search engine goes through three critical steps while selecting the ranking of any website. They are as follows-

1) Crawling-

The search engine crawls through all the websites that are available and collects the list. The list includes all the websites from A to Z. Here, in this step, only the index has been made by Seo but not the decisions about which website will rank higher or not.

2) Indexing-

The next step after crawling is Indexing. In this step, the search engine research about the type of content that has been provided by the website is valuable or not, the relevancy of the content, and the time it has been uploaded. The main criteria that have been checked by SEO in Indexing are how easily the website is able to be searched and found.

3) Ranking-

The last step for search engine id ranking. Everything depends upon this. Keywords provide value to users, are easy to find, are relevant to the audience, and help a website rank higher.

There are also many other factors responsible for this.

What do you mean by Technical SEO?

We have discussed how SEO works, but now let us understand more about technical SEO and its role in great ranking among all the other websites. The websites may make content that is valuable for the audience and also go as per the different techniques of content creation. But only this much is not enough. To get a better rank in search engine results, the main criterion is that websites should be easily found if there are system bugs or technical difficulties in the overall website performance. Then, this problem and bugs need to be fixed. When a website works on its overall performance by improving the technical bugs for a better ranking of SEO, this is called technical SEO.

Technical SEO training in Chandigarh is focused more on the overall website features and performance and not just content as a whole.

Technical SEO takes care of many technical aspects for better search engine ranking and to avoid further problems.

The following are some of the points that need to be taken care of in Technical Seo different websites and companies for better reach-

  • Blogging SEO tools are available on the search engine. These types of tools have different features that help in fixing the bugs that are present in your website. Blogging SEO tools also offer a complete website audit that helps in selecting any kind of problem-related to the bugs.
  • After the complete website audit, a report was presented on the screen that discussed all the problems that needed to be fixed. One should download this report and concentrate on the areas that need more attention and setting for the better growth of the website.
  • Another essential point that every website owner should consider is of title. The first thing that comes to the user’s notice is the title. The title should be at least 70 characters, and if it is less than that, it should be immediately fixed.
  • Meta description and Meta keywords are the following points that should be concentrated on. A meta description appears exactly below the title that users read to know about the topic. Keywords are those words that are searched frequently by the user. They should also be used.
  • Heading and google preview is the following essential factors. Heading appears at the start of the article and should be attractive and catchy to gain the users’ attention rapidly. In google preview, how your text looks on the search page has been shown.

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