One of India’s multi-decade old Home Essential brand Raj Industries has awarded
its digital mandate to WOWIT Digital. The agency won the contract following
multi-agency pitch and by clearing series of technical rounds and presentations.
The scope of this contract includes digital presence auditing, content creation,
publishing engaging content across social media networks, cross-platform Ads
management and influencer promotions. WOWIT Digital won the account
following a multi-agency pitch.
Raj Industries is one of the leading FMCG companies in northern India dealing in
Personal and Home Care products. The company’s leading product ‘Raj Super
White Laundry Bar’ commands a high market share and is trusted by around
1,50,000 retail stores all over the country.
Manufacturing and marketing bathing soaps under the brand name ‘Njoy’ and
washing powder under the brand name ‘Raj Super White Soap Powder’. To cater
to the constantly changing Consumer behavior and business environment, the
company launches new products from time to time. They also sponsored Indian
idol and The Kapil Sharma show in FY 21-22 to ensure a solid presence all over the
The company boasts of a Soap and Soap noodle manufacturing plant at
Nalagarh, Himachal Pradesh, and PAOS Productions (a sister concern) at
Ludhiana, Punjab. The group has also worked as a manufacturing partner for
many MNCs like Reckitt Benckiser (Dettol) and ITC (Vivel).
The Raj Group has a total manpower of around 1000 employees including factory
and Office staff. Our Group Sales turnover exceeded Rs. 600 crores in FY 21-22 and
is poised to grow to around Rs. 750 crores in FY 22-23.
Commenting on the association, Rishabh Goyal – Manager Sales Strategy, Raj
Group said “We’re very happy to onboard WOWIT Digital as our digital growth &
performance marketing partner. We are really looking forward to utilizing their
expertise and skillful credentials to optimize our brand and product placement in
front of our millions of our customers.”
WOWIT Digital is determined to realize the brand’s vision of expanding its reach in
the country and remodeling a new line of communication for the brand in the
digital space, Rohit Verma – Director, WOWIT Digital said, “Raj Industries is a
trusted brand in the North Indian market, our plan is to amplify its reach &
recallability across the country with a focus on accelerating the credibility
through Content Connection”, he said. Adding to the statement, Team WOWIT
said, “finally, Raj Industries found its Simran in WOWIT [a well known phrase
sourced from Shah Rukh Khan & Kajol’s movie – Dilwale Dulhania Le Jaenge
WOWIT Digital, the fastest growing digital agency from Indore, India, has bagged
the digital mandate for Raj Industries.
About WOWIT Digital
WOWIT is a tech and digital agency providing personalized and innovative tech development and marketing services.
Established in 2019, WOWIT started with a simple mission to provide the highest quality of creative and innovative services that ensure the best value for the clients. We could have added a witty line here to blow your minds, but we don’t need to do that. Our dedication, our expertise, our strategic consultation and our research-oriented approach sets us apart.
About Raj Industries
Raj Group is one of leading group of companies in the northern region of India dealing with soap, detergent and fatty acids industry.
Moving on the growth path and having established a name in the laundry soap market, the Group ventured into manufacturing of synthetic detergents based cleansing products in 1987 and started manufacturing Detergent powders (in economy, popular and premium category), Detergent cakes (popular and premium category), Dish wash bar, Liquid Detergent for washing woolens and fine fabrics.