White-label NFT Marketplace is a one-of-a-kind, fully customizable NFT marketplace for listing and trading digital assets in the form of NFTs. One can tokenize any digital assets as NFTs, let it be image, text, video, etc. Users trade NFTs for cryptos in the marketplace, and creators list their NFTs in the auction or open bid based on their needs. A white label NFT marketplace can be customized based on the client’s business needs to drive traffic and build a brand reputation for their marketplace.
This article will introduce you to white-label NFT marketplace development and depict how it can benefit your business.
White-labeling in the NFT space
White-labeling involves an unbranded platform provided by the white-label service provider to the reseller/entrepreneur. The latter integrates their branding and launch or sell the platform. The primary aspect of white labeling is to enjoy seamless customizations to suit your business needs. Traditional platform development only provides one set of configurations for all users, whereas white-label NFT marketplace development provides more flexibility.
Packages with associated white-label NFT services are branded for individual businesses. They do this by incorporating a customer’s branding elements into the program or providing clients with an unbranded or “white-labeled” platform.
The only difference between a white-label NFT marketplace and a traditional market is the development path. A traditional NFT platform is created from the ground up using specific programming languages, whereas a white-label platform is a ready-to-use application. Cryptopreneurs will be able to customize the features of this application to fit their particular business needs. Launching a marketplace in a matter of days will save time, effort, and money on a large scale and entice millions of users to begin minting NFTs right away. The marketplace allows users to buy securely, sell, trade, mint, and hold NFTs while providing a seamless NFT trading experience.
What Businesses Can Pursue White-label NFT Marketplace Development?
White label services are typically used by agencies that want to provide more services to their customers or businesses with a specific request. Sometimes a company’s entire business model is based on providing white-label software and services.
#1 An Up-and-coming Startup
As white-label platforms incur less cost, it might persuade up-and-coming NFT startups to pursue. Most startups would be dwelling a lot on how to ideate, develop, and enhance their offerings. Only a few of them could find reasons to focus on platform development. Moreover, the NFT space remains largely unexplored. As a result, it’s the best time now to launch a white-label NFT marketplace platform to drive NFT-native people to your business.
#2 A Business That needs to Upgrade
Another perfect scenario for a white-label NFT marketplace platform involves an NFT business that wishes to upgrade its services. Imagine if you’re an Art NFT marketplace owner, and your customers ask if you can list handpicked music NFTs for them.
While you could politely turn down the request, it could lead to a potential revenue miss. It could also depict your inability to scale your existing NFT business to new horizons.
White-labeling your already-existing NFT marketplace platform could open up new niches. And, none could stop your platform from becoming a ‘one-size-fits-all’ NFT business model.
#3 A Business That Follows quick Time-to-market
It’s also possible/ to reduce your workload by using white label software and services without having to offer any new services. If your company specializes in social media management and marketing, nothing is stopping you from using a social media management white labeler and putting the time saved to better use.
Indispensable Features of A White-label NFT Marketplace
Buying an off-the-shelf white-label NFT platform has become a viable business decision. Some NFT startups are taking this route as they step into the digital age where everything is virtual.
Here is a rundown of the feature set of a white-label NFT marketplace platform:
#1 An All-NFT Storefront
A storefront is a gateway to an NFT marketplace as it draws attention to the business. When it comes to the white-label NFT storefront, you can personalize the trading experience for each individual based on their preferences. It is also important for a modern-day digital storefront to offer intuitive browsing and search capabilities. Moreover, you can provide a dedicated storefront to each NFT buyer.
#2 Search Filters
Simplify the Journey from Landing to Choosing (the Right NFT)
A white-label NFT marketplace platform does just that with intuitive search filters. NFT enthusiasts/customers can choose their ideal NFT fast and effortlessly with these advanced filters. Categorizing your offerings through drop-down menus would help them swiftly navigate to their ideal token. Coming back to the search filters, they can be the price range, recent NFTs, hot offers, best-selling, artists, and much more.
#3 NFT Bidding
It is critical for any NFT marketplace to allow customers to both buy (for a fixed price)and bid on tokens, like how OpenSea does. It attracts more users because some people prefer flexible pricing and don’t want to pay full price for collectibles. Bidding is always entertaining. If you’re using an auction feature, don’t forget to include an expiration date. Participants who have registered should be able to see information about the current status of their bids. It will assist them in deciding whether to purchase or continue to place new bids. A separate important feature is an auction watchlist.
#4 Connect Wallet
Users require a secure location to receive and store non-fungible tokens. Not all options are appropriate because some may pose a risk to the security of funds. That is why the NFT market service must have an initial wallet installed so that tokens can be safely saved and submitted. Instead of forcing your customers to sign up for other online wallets, create and offer a connected, “native” wallet.
#5 Chatbot
There aren’t many NFT marketplaces that have this feature, not even OpenSea!! It may seem awkward while reading; however, chatbots are an interesting way to guide customers, especially first-timers. Also, I genuinely feel that chatbots might also help in NFT marketplace marketing as you can keep track of customers’ unique search terms.
In A Nutshell
Well, I’ve mentioned every intricacy of white-label NFT marketplace development that I had to say. It can be a game-changer for any NFT business, be it a startup or an enterprise. You need to partake in the white-labeling to drive home various benefits. If you’re serious about it, I can introduce you to a proficient white-label service provider – AppDupe. Visit their website or drop them a line now!
