If you are a woman and looking for motivation to run a business, look no more.
Because today we are here to introduce you a woman who is the longest serving female CEO of a US public company.
Introduction:
A woman who has been given the title of the most powerful woman for consecutive 3 years, with 30 years of corporate experience at executive levels in Public and private companies.
Christie hefner’s net worth is 30 million and is the current chairman of the board of hatch beauty brands.
Christie hefner is the daughter of Hugh hefner, founder of playboy Enterprises.
Although Hefner started her career as a journalist after completing her degree in English and American literature but she later joined her father’s company, which was only the beginning of her success.
Christie was made president witihin five years of joining Playboy organisation.
From 1998 till 2008 she was chairman and CEO of Playboy Enterprises making her the longest serving female CEO of an American Public company.
Even though when she joined her dad’s company, she had no prior business experience and yet the way she impacted the organisational structure of Playboy is phenomenal.
Playboy:
Playboy was essentially a print media company that used to print magazines in adult entertainment niche. After christie’s arrival in the corporation, she shifted the company’s focus from print media to electronic media.
Which was a strategic step to take considering the changing business environment and the shift of technology. She expanded playboy enterprises and tapped into different niches like lifestyle, gaming, sexual wellness and style and apparel.
She was founder of playboy tv and playboy.com. After launching playboy’s website, the company became the first one to have an online magazine.
During 2008, when company got into major financial crisis, christie hefner restructured and recapitalised the company by introducing second class of stock, closing down clubs that had lost licenses and making some employees redundant.
Her management was not only successful in terms of money the business make but she was also known for her sensational public speaking skills, her kind and wholesome nature that make business culture resonate with a family culture. Which is probably the biggest reason behind her success. Her management skills.
No company can run longer if the management style doesn’t fit the progress and goals the organisation wants to fulfil. In an interview her father mentioned that even though they aren’t close their intellect and business mind works in exactly the same way.
Christie hefner was a major company woman, with her confident walk of a politician and a kind conduct she could win hearts of each and every employee.
Career of Christie Hefner:
By the time she left playboy, the company had developed 25 franchises which were based on localised foreign editions. Playboy also became first adult magazine to have a place in television network.
Playboy had made almost 1 billion dollars with 80% of its customers being women.
Which was a huge deal, considering the occasionally faced criticism that company had received on sexualising women and portraying them as sexual objects.
During her time and even after she left, over 40% of the company’s executives were women.
Christie Hefner was not only a powerful woman but she was also a woman who empowered other women.
She left playboy in 2008 and started pursuing social work. She was able to raise dollar 30 million for patients of AIDS. In 2011 she was named CEO of Canyon Ranch Enterprises.
Canyon Ranch is a beauty and wellness company with six resort spa destinations and an online platform that provides information and spreads awareness on health and welfare.
Christie Hefner’s net worth is 30 million as of now, she is known for her marketing, brand strategy, and brand-building skills.
In one of her interviews, she was also called the “daughter of revolution”.
Coming from a rich background however with no business skills and knowledge she has really come far in the corporate world and still remains one of the respected American citizens.
She was also the first woman to get elected to the Chicago chapter of the young presidents’ organization.
When you read about her work and dedication it’s often hard to understand her personal security and confidence, coming from a broken home with no parental attention, and her street smartness for a child who has been Brought up in a pro suburban breeding with money never being a problem.
Early/personal life
Christie Hefner was born in 1952 in Wilmette, Illinois United States. She completed her graduation in English and American literature. After this, she pursued journalism as a career for one year.
She was born into a wealthy family, her father, Hugh Herman, was a founder of Playboy enterprises. At a young age, she see her parents get divorced and spent a life without any fatherly care.
She married a former Illinois senator William A Marovitz, also a real estate agent.
However, the couple got divorced in 2013 due to some cases regarding illegal trading of Playboy shares filed against William A Marovitz. Christie is
