What is a Website Conversion?
Before we tell you what website conversion means, let’s ask you a quick question. Why do we make a website? Be it a blog, an e-commerce website, a website that offers service, or a portfolio website, we have one thing in common: we want monetary benefits from them. On blog websites, we get the ROI (Return on Investment) when a user stays on our page for a long and reads our entire article. We’re talking about ad monetization here. Talking about websites that sell products or services, we earn money when a user buys from us. This whole process of a user performing a certain action that benefits us in monetary terms is called website conversion.
Learning Objectives of This Blog Post
This blog post will talk about SEO (search engine optimization) and its relation to website conversion. We’ll discuss how important SEO is for website conversion and give you four tips that will help you increase your website’s conversion rate. However, if you’ve to make a website now, you can reach out to any good web design company, and they’ll make you an attractive website.
How does SEO help with better website conversions?
E-commerce Websites or Any Website That Sells Products/Services
SEO has an indirect relation with the website’s conversion. It’s also subjective, i.e., conversion rate varies from website to website. If a website is attractive enough and offers high-quality products or services, it surely will have a better conversion rate. Here SEO is beneficial and would give you total ROI for the efforts you put into it. However, if your website isn’t good enough, which means its design isn’t great and neither the services nor products look amazing, even if they are, then SEO won’t help. It can help your website get ranked, but the conversion rate won’t increase.
Blog Websites
Blog websites require the same thing, i.e., an attractive website and high-quality content that users don’t want to leave without reading. Not only should your article be great, but it must be presented to your target audience in a way that engages them. Headings, subheadings, images, and especially, the font of your text and the website layout–all these things matter for your website’s conversion rate.
As a Result
Seo is important for websites but on conditional bases. You may hire an expert seo who works on your website to make it rank high on search engines. Eventually, it will lose ranking if the purpose of the website isn’t being served, i.e., people buying from you. Search engines monitor people’s behavior when they visit a website. If the bounce rate of a website is very high despite its high ranking in the search engine result pages, it will lose its ranking. Bounce rate is how quickly a user leaves your website after he visits it.
Imagine you visit a website that you didn’t like first, and you scroll through it, and still, you don’t find it helpful. What would you do? You will leave it. Therefore, you need to make sure your website’s bounce rate isn’t high. To do that, you need to focus on your website and business.
Below is a list of things that help to improve your website’s conversion rate.
4 Things That Improve a Website’s Conversion Rate
1. Fast Loading Website
You searched for a topic. Let’s say it is the Top 10 WordPress plugins in 2022. You’ll see a list of websites on your SERP. You clicked on a link, and it took several seconds to load even though your internet speed was good enough. What would you do? Well, according to a report, users don’t wait for more than three seconds for a website to load. So, if your website is slow, it will lose visitors. Similarly, if your website sells something and appears when a user searches for a relevant keyword, it will lose ranking if it doesn’t load fast.
Unless your website offers something that is highly unique and there is no saturation of it in the market, people will not wait for it long enough. They can choose from so many websites available instead of your website.
How to Increase a Website’s Speed?
There can be numerous reasons a website is slow. Anyone can adjust some of those things, but there are things that usually require an expert’s assistance. What you can do is choose a good hosting platform. They might be expensive but will provide you with better speed. A website gets cluttered after some time when you constantly add new content to it. We suggest hiring an expert developer and asking him to make your website uncluttered so it can load fast.
2. Attractive Website Design
So, a website loads fast when a user clicks on it. But the moment he visited it, he left, thus making your website’s bounce rate increase. We recommend hiring a good web designer that will get you a brilliant design for your website according to its niche. After that, hire a developer to create the website for you. If your website looks great, users will spend time on it, increasing their chances of buying your products and services. But it will only happen if your website appears in the search results in the first place. Thus, SEO is important for conversion in an indirect way. Its design must be engaging, whether it’s a blog or a website that sells something.
Note: A website will not get ranked in the first place if its design is not good enough, and users leave it because of that. The same is the case for a website’s speed.
3. High-Quality Content
For Blogs
By reading our post, you will understand how conversion rates are related to so many things. You need high-quality content to increase your website’s conversion rate. If you have a blog website, your blog posts need to be really good. Your blog posts need high-quality writing, an engaging start of the article, the use of images, headings, and subheadings, an attractive layout of the website, and good readability.
Good readability means it should be written in easy language. However, it depends on your target audience as well. But most blog posts are written for the general public, so we write them in easy English. You can check the readability of your blog posts through Yoast SEO Real-Time Content Analysis online tool. The higher your Flesch score is, the better is your content.
For Seller Websites
Good design alone is not enough, just like good content alone isn’t. So, whatever you sell must be good enough for people so that people buy it. You also need to present it to your customers in an engaging manner. There must be something new and unique about your website. Hire a designer and ask him to design a unique concept that will be easy and acceptable for your target audience, but engaging as well. He can come up with great ideas for your website.
4. Social Media Marketing
New businesses are incomplete without marketing. Make sure you have a Facebook page where you promote your website’s content using the right tools and methods. Build an audience on your social media pages because that’s where you will engage with your consumers directly. All established brands have active and successfully run social media pages. However, don’t keep posting content if your audience isn’t increasing. Figure out your mistakes and choose the correct marketing strategy without compromising quality.
These four tips will help you increase your website’s conversion rate. Make sure you do all the things we have told you. This way, you will increase your chances of forming a successful business/brand provided that you offer quality to your consumers.
Also Read: What is the Best Cheapest SEO Tool For Beginners?
