The Healthcare marketing agency team is involved in designing and managing SEO strategies for medical marketing and healthcare professionals.
- increase the visibility of the portal and organic traffic from Google;
- increase the authority of the site in the eyes of users;
- transmit all the competence and reliability of the medical office.
The advantages of Healthcare marketing agency’s SEO strategies for the healthcare sector:
The SEO strategies of a healthcare marketing agency aim to enhance the website of your doctor’s office, improving its effectiveness both from a technical and communication point of view: the goal is to transmit value to search engines, providing content and useful answers to users’ needs. Thus gaining a deserved place in the top positions of the SERPs (Search Engine Results Page).
To promote the work of the Healthcare marketing agency, you will be able to transform your clinic’s website into a reference point for patients who live or work near your facility. The results obtained through an SEO campaign, in fact, last over time, turning into an important asset for your business. This is in stark contrast to the visibility guaranteed by PPC (Pay-per-Click) advertising, limited by the exhaustion of the budget.
Increase visits to your doctor’s office website:
Target audience and secure results thanks to the Healthcare marketing agency method
Our medical SEO services for clinics in the healthcare sector work because they are based on a rigorous method, from analyzing your business to managing all on-site and off-site actions.
Our work always includes the following phases:
- Analysis of the characteristics of the medical office, from the geographical location to the area of specialization, passing through therapies, clinical examinations, and any agreements offered;
- Definition of objectives (an increase of visibility for certain types of services, strengthening of the online brand, etc.);
- Selection of keywords on which to focus the SEO campaign.
- Planning of all on-site and off-site SEO activities;
- interventions on the site: optimization of the title and description of the pages, creation of a functional internal link structure, enhancement of multimedia contents, drafting of original SEO-oriented texts, conceived and produced by the internal team of SEO copywriters, with the utmost attention to correct use technical jargon and medical terminology, essential to convey competence, seriousness, and reliability to the reader;
- digital PR activities: acquisition of citations on blogs, newspapers, and sector portals, guest blogging on high-quality sites, etc.;
- constant monitoring of progress during the campaign through the use of tools such as Google Search Console and Google Analytics (monitoring the indexing of new content, growth in SERPs for the keywords processed, variation in the flow of visits, user behavior on the site, increase in conversions, etc.), but also of a Healthcare marketing agency proprietary software that allows periodic scanning of keywords and their positions in the Google SERPs;
- Sending the Customer an advanced report including the positions acquired gradually from the site’s pages during the campaign.
Help your patients find you: contact a Healthcare marketing agency!
Investing in an SEO campaign means making yourself more visible in the eyes of the right audience, increasing incoming traffic to your doctor’s office site, improving its communication effectiveness, and seeing the requests for visits and other specialist services grow.
