The extent of the mechanism that Google Ads uses to combat clickbait, misleading ad design, and other forms of deceptive advertising has just been expanded.
The three-strike system that Google uses to punish advertisers that don’t obey the rules has been updated to include nine additional restrictions.
In July, the three-strike system was presented to the public. After that, testing got underway in September. According to what Google told Search Engine Land, the three-strikes policy is already in effect everywhere, albeit it is still being implemented gradually across all regulations.
During the announcement of the program, Google stated that they intended to offer additional policy categories to avoid. At this time, they have disclosed an additional nine policies.
When the new policy will go into effect. On June 21st, it will begin. Google has stated that it will then progressively increase its capacity over a period of three months.
The nine recently implemented policies just so there is no confusion, none of these restrictions are brand new to Google Ads. They had all been around in the past. Only in the sense that they have been added to the three-strike system can they be considered new.
If you run adverts on any of the following, it could result in a strike being placed on your account:
Sexual encounters that are paid for
Mail-order brides
Clickbait
Ad design that is misleading
Services related to bail bonds.
Directories of phone calls and forwarding services
Infraction of the same policy, for which you were issued a warning, committed again during the subsequent ninety days.
The account will be suspended for three days, and you will not be able to run any advertisements during that time.
The counterattack
Infraction of the same policy, for which you were given a first strike, committed within ninety days of receiving the first strike.
The account will be suspended for seven days, and during that time, no advertisements will be able to run.
If you have already gotten a first or second strike but remain in compliance with the regulations of Google Ads for a period of ninety days, the strikes will be removed.
The third to hit
Infraction of the same policy for which you received a second strike within the previous ninety days (the “trigger”).
Account suspension will be the consequence.
Why it matters to us When Google ppc advertising modifies its Ads policy, it is crucial to be aware of the changes that have been made. If you are familiar with the Google Ads policies, you should be able to help keep your account secure and prevent yourself from receiving any warnings, strikes, or even a suspension of your account.
Test Pinning
Pinning is a way to tell Google which pieces of text should always be shown in certain parts of the ad. The simplest form of pinning tells Google to show one specific piece of content in a specific location. A common use is to always show the brand in headline 1.
Of course, the ad can only show one of the pinned texts at any time so it’s a way to balance advertiser control with the benefits of dynamically generated ads.
A common use would be to test three variations of a brand message by pinning all three variations to headline position 1.
The most extreme form of pinning is to create what some have called a “fake ETA” by pinning text to every position of the RSA. Google recommends against this because it defeats the purpose of RSAs.
